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=Air Jordan = =__﻿Air Jordan History__= In early 1984, Nike was a struggling shoe company. Rookie star player, Michael Jordan was already endorsing several products and Nike saw hope in young Michael Jordan. Jordan on the other hand had other ideas and had always preffered Addiadas or Converse. But, Converse with Larry Bird and Magic Johnson were not interested in making another deal and Addidas on the other hand were just not interested. Michael's agent talked him into signing with Nike for the opportunity to create his own shoe line called Air Jordan. Nike signed with Jordan for a $2.5 million dollar five year deal. The creation of the Air jordan I flipped the basketball shoe industry upside down.Before then all basketball shoes were white and the bold black and red colors suprised many. In reponse the nba banned the shoe to be worn in the league, but Jordan wore them anyway. He racked up fines and some even $5,000 a game. All of this attention and Jordans play on the court helped make Air Jordan a household name. In conclusion Air Jordan shoes have been the best selling basketball shoes worldwide and with the household name Michael Jordan behind it, exciterment is unmatched.

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